Bring Out Your Natural Beauty at 50 and Beyond with Less Makeup and Better Skincare

What’s the secret?

Actress Monica Bellucci, who became the oldest Bond girl at age 51, says it comes down to embracing minimal makeup and better skincare:

“I take care of my skin, as luminosity is the basis of all good makeup. I am religious about cleansing and moisturizing.”

Director Mitzi Peirone adds that the difference between American and Italian beauty lies in philosophy:

“American women might go for what makes them look good, but Italian women go for what makes them feel good.”

The heart of Italian beauty, especially for women over 50, is caring for yourself inside and out. It begins with less makeup and better skincare...

1. Care for yourself

Stress is one of beauty’s greatest enemies. It can dull skin and make anyone feel less radiant.

In Italy, slowing down is a virtue. Take time to savor simple pleasures like a sunset, a warm bath, or a calming skincare ritual.

2. Focus on skincare

Italian beauty begins with hydration and nourishment. A routine built around a gentle cleanser, rich moisturizer, organic serum, and a natural eye cream lays the foundation.

Add a clay mask as a luxurious weekly treatment.

3. Use nature’s remedies

For centuries, Italian women have turned to aloe, olive oil, and crushed flowers to care for their skin. These natural remedies help fight free radicals, calm inflammation, and bring out a healthy, radiant glow.

4. Embrace less makeup

Less is more. Heavy makeup often highlights lines and texture, while restraint allows natural beauty to shine. A modern Italian eye look might be as simple as pencil liner and a touch of mascara.

5. Choose fresh and local

Italians practice what they call “zero-kilometer living.” Whether food or skincare, they prefer fresh, local ingredients they can trace back to the source. If it goes in your body or on your skin, know where it comes from.

Why Sole Toscana Skincare?

Italian beauty has always been about less makeup, better skincare, and living well. That philosophy inspired our founder, Nhu DeBastiani, to create Sole Toscana.

Instead of dozens of complicated products, she crafted a simple 4-step routine made with farm-fresh Italian ingredients. Each product is produced in small batches and designed to hydrate, nourish, and support the natural beauty of mature skin.

Just like the Italian women who rely on olive oil, aloe, and fresh botanicals, Sole Toscana brings the same tradition of pure, natural care to your daily routine.

This is skincare you can trust: certified organic by NATRUE, vegan, cruelty-free, no synthetic fragrances, and gentle enough for sensitive skin.

Beauty That Respects the Earth

Our products are good for you and kind to the planet. Packaging and shipping materials are recyclable and made from recycled inputs.

All Sole Toscana products are organic, vegan, cruelty-free, and sustainable.

SOLE TOSCANA GIVES BACK 

A portion of all profits go to She's The First, an organization devoted to helping girls across the globe become educated, respected, and heard.