Hi there! I’m Nhu DeBastiani, founder of Sole Toscana, and I want to share the personal story behind our brand—one that starts with motherhood and a newfound awareness of what we put on our skin.
Like many new moms, I became incredibly mindful of what I was putting into my body after my first child was born. I began scrutinizing the labels of everything I used, especially my skincare products. To my surprise, I found a laundry list of chemical ingredients I couldn’t even pronounce, let alone understand. That’s when I realized that the skincare I had trusted for years was full of synthetic substances, far from the natural solutions I wanted for my body.
It was time for a change—and my husband’s Italian roots led the way.
"It was time for a change—and my husband’s Italian roots led the way."
~Nhu DeBastiani, Founder of Sole Toscana
A Return to Italian Beauty Traditions
Italy is known for its natural beauty, from its landscapes to its timeless skincare traditions. Women there have passed down all-natural beauty recipes for generations, and their radiant skin is a testament to the power of nature. I started researching these traditions and, with the help of my husband’s Italian family, I connected with an amazing team of holistic scientists and skincare experts in Italy who shared my vision.
Together, we found the perfect Italian farm nestled in the countryside—a place where ingredients are still cultivated with care, just as they’ve been for centuries.
This farm became the source of Sole Toscana’s powerful organic ingredients, grown and harvested by artisans with a deep respect for nature and tradition.
"We found the perfect Italian farm nestled in the countryside."
~Nhu DeBastiani, Founder of Sole Toscana
From Seed to Skin: Skincare You Can Trust
At Sole Toscana, we take pride in our seed-to-skin philosophy. It’s not just a catchy phrase—it’s the foundation of everything we do. From the moment a seed is planted on our organic farm in Italy, to the day your skincare products arrive at your doorstep, we control every step of the process. This ensures that you’re getting the freshest, purest, and most effective natural skincare possible.
Our skincare is based on artisanal Italian beauty recipes that have been time-tested for generations. We’ve taken these recipes and safely refined them to meet today’s highest standards of organic skincare, without sacrificing the luxurious experience of Italian beauty.
Shop our Most Popular 4-Step Skincare Set
Olive Oil 🫒 Aloe Vera 🌿 Grapeseed 🍇 Rosewater 🌹 Calendula 🌼 Neroli 🍊 Rosehip 🔴 & More...
Skincare Made for You, Rooted in Tradition
Sole Toscana isn’t just about skincare—it’s about self-care. Italians have always treated skincare as an important daily ritual, and our products are designed to bring that same sense of indulgence to your routine. Every Sole Toscana product is 100% natural, certified organic, and crafted with the finest ingredients, sourced directly from our farm in the Italian countryside.
But more importantly, our products are formulated for women like you—women who want to improve the health of their skin without the use of harsh chemicals. Our skincare is made to nourish and hydrate mature skin, enhancing its natural beauty while providing lasting benefits. When you use Sole Toscana, you’re not just applying skincare; you’re giving your skin the love and care it deserves.
A Legacy of Beauty, Delivered to Your Door
The journey that began with my own search for better skincare has blossomed into a brand that brings the best of Italian beauty to women everywhere. At Sole Toscana, we believe in the power of natural ingredients, artisanal craftsmanship, and time-honored traditions. Our goal is simple: to provide you with exquisite, organic skincare that nurtures your skin and your soul.
Discover the beauty of Sole Toscana today, and experience what true Italian skincare is all about—pure, organic, and crafted with love from seed to skin.
